Sundays for Dogs Raises $10 Million Series A led by Imaginary Ventures, along with Ryan Reynolds, Orlando Bloom, and the founders of Sweetgreen, Glossier, and Away

The DTC canine foodstuff startup is pulling forward of the pack with their one of a kind air-dried contemporary food items

NEW YORK, March 16, 2022 /PRNewswire/ — Sundays for Puppies, Inc., the main brand name in completely ready-to-consume human-quality pet food items, announced nowadays the closing of a $10 million Collection A funding led by Imaginary Ventures.

Sundays is the 1st human-quality, air-dried puppy food it’s healthier than kibble, but a lot easier than refrigerated food items considering that it does not involve a freezer, prep, or clear-up. Commencing at just $2 a working day, 40% a lot less than its refrigerated counterparts, Sundays is generating human-grade doggy food stuff additional accessible. Sundays makes use of 100% all-all-natural and human-quality ingredients, which are gently-dried at a USDA-monitored kitchen area to preserve nutrition and taste. In a blind flavor exam, dogs favored Sundays 20-to- in excess of the greatest-providing dry doggy foods.

Dr. Tory Waxman, VMD, and her spouse Michael, a Y Combinator-funded software program engineer, started off Sundays just after they could not come across a effortless, healthier pet food for their rescue canine, Mabel. Sundays target market place is, of the around 110 million canine in the US, the 70% who sleep in their humans’ mattress.

“We’re fired up to associate with Imaginary to develop the world’s most trustworthy manufacturer for dog mother and father. We were being actually impressed by the Imaginary group and their expertise with other legendary young manufacturers like SKIM’s, Day by day Harvest, and Glossier. Our intention is to feed 1 million puppies and assistance 10 million extra by 2025.”

IMAGINARY invests in legendary, generationally defining manufacturers and the engineering firms that empower them.

“In excess of the earlier two a long time, the pandemic has expedited the obtaining of pets and premiumization of pet foods throughout the place. The US pet meals market has skyrocketed earlier $40BN, developing nearly 10% in 2020. Accompanying this escalated desire is a heightened consciousness close to the style and quality of pet food, devoid of sacrificing an very affordable cost. Sundays is bridging the gap involving worth-priced kibble and tremendous high quality refrigerated fresh, having sector share from both equally. We imagine Sundays has developed a successful proposition by providing fashionable canine mom and dad everything they are on the lookout for, which includes high-quality and taste, ease and affordability, and we are thrilled to be aspect of the Sundays story.” – Logan Langberg, Spouse at Imaginary

Imaginary joins famous pet dog mothers and fathers like Ryan Reynolds, Orlando Bloom, Youtube star Markiplier and visionary founders Emily Weiss (Glossier), Nic Jammet (Sweetgreen), Jenny Fleiss (Hire the Runway), and additional. Prior to the Series A, the company’s seed round was led by Purple Sea Ventures and Box Team, who also participated in the spherical with other seed investors like Terrific Oaks, Lunch Associates, BAM Ventures, and Aged Slip Ferry, bringing the complete total raised to around $14 Million.

“Ruby Weissbrick, golden retriever age 2, has been a faithful client and significant supporter of Sundays products since she was a dog. She’s a Sundays woman for lifestyle.” – Angel traders and puppy pawrents Emily Weiss and Will Gaybrick.

With this financing Sundays will develop their line-up of human-grade, air-dried contemporary foodstuff by introducing new recipes, together with a hen recipe which launches this thirty day period. The company will also commit in developing their team and setting up out their technology system, which by now contains their limited edition tailor made packaging, which utilizes AI to insert your dog’s photograph to Sundays’ packaging, and their comparison tool that capabilities in excess of 4,000 canine meals.

To find out much more about Sunday or indicator up for your very first shipping and delivery, check out: www.sundaysfordogs.com 

About Sundays for Puppies, Inc.

Sundays was established by Dr. Tory Waxman, a practicing veterinarian, and Michael Waxman, an engineer. The idea very first appeared when their pet, Mabel, turned unwell. The Waxmans grew to become obsessed with getting canine food stuff that could enhance Mabel’s well being. They could not obtain doggy meals that was much healthier than kibble, but simpler to feed than home-cooked food items. Sundays was born and grew to become the pleased medium for easy feeding & human-quality substances.

About Imaginary Ventures

In 2018, Natalie Massenet and Nick Brown released Imaginary Ventures to spend in the tech-enabled brands and platforms that are transforming the way we reside by giving greatest-in-course items and ordeals. IMAGINARY is a dynamic ecosystem of brands, forging significant partnerships and fostering symbiotic associations inside of their portfolio, going outside of funds to provide strategic and operational support to travel lucrative businesses with staying ability. The combination of Natalie Massenet’s practical experience making a multi-billion greenback e-commerce company from inception with Nick Brown’s solid monitor history as an early-phase investor in the category provides an unparalleled benefit, differentiated standpoint, immersive community, and a deep and different being familiar with of customers to their portfolio firms.

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Sundays for Canine
Amy Oliver, VP of Marketing and advertising
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